Why do I need a GS1 GTIN™ to sell my product?

Many marketplaces (and retailers) require a GS1 GTIN™ to sell products online. If you are a product’s brand owner or manufacturer, many marketplaces and retailers will require you to get a GS1 GTIN™ from GS1. If you are reselling or distributing a product, many marketplaces and retailers will require you to provide that product’s existing GS1 GTIN™. To do that, you may need to contact the product’s brand owner or manufacturer and ask them. Marketplaces rely on GS1 GTIN™ to manage their product catalogues, enrich product data and detect counterfeit products. Marketplaces have found that requiring GS1 GTINs™ ultimately enhances the customer experience and drives traffic to your products. The GS1 GTIN™ is unique and it is searchable in Verified by GS1 (https://gs1za.org/solutions/verified/), the publicly accessible GS1 global database that is used and trusted by many marketplaces around the world to verify the identity of the product you want to sell. • If a marketplace or retailer is asking you to indicate a GS1 GTIN™, contact your local GS1 Member Organisation: https://gs1zace.gs1za.org/.