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In addition to holding the GS1 Global Trade Item Number® (GTIN®), these high-capacity
barcodes can also have a product’s batch or lot number, serial number, expiry date and more. With access to that data, business partners up and down the supply chain can boost transparency, improve inventory management, enable traceability and sustainability initiatives, reduce waste, and simplify recall and return processes.
QR Codes powered by GS1 give producers, brand owners and retailers new ways to connect with consumers and shoppers. Just by scanning one of these barcodes with a smartphone, consumers and shoppers can instantly see ingredients, allergens, recipes, rewards, promotions and more, as well as brand-authorised details about where the item was manufactured, facts about sustainable sourcing, guidance on recycling, easy ways to reorder and other kinds of information.
Next generation barcodes can do more things for more people: Both GS1 DataMatrix barcodes and QR Codes powered by GS1 standards bring a whole range of ways to improve business operations and deliver new experiences for consumers, simply by holding a lot more information while still going “beep” at the register.
