How many GS1 GTINs™ do I need for my products?

Each product needs its own unique GS1 GTIN™. Every individual product requires its own GS1 GTIN™ and every variation of your product (e.g. each size, each colour) requires its unique GS1 GTIN™. In other words, each item in the image here would need its own unique GS1 GTIN™. This is so that when a customer orders a particular size or colour, the marketplace knows which one to send. One GS1 GTIN™ can only be assigned to one product. However, it can be used unlimited times on the same product. For instance, the GS1 GTIN™ of a cola-bottle is unique to that size of cola-bottle but is printed millions of times every day on millions of bottles. • Unsure about assigning a GS1 GTIN™ to your product? Consult our online “decision tool” (gs1.org/1/gtinrules/en/decision-support), or our GS1 GTIN™ management standard (gs1.org/1/gtinrules/en/).