I’ve changed a product a little bit. Can I keep using its GS1 GTIN™?

If your product has changed, it probably needs a new GS1 GTIN™. A GS1 GTIN™ is a product identifier used to uniquely distinguish one single product. So, generally, if a product changes, you must get a new GS1 GTIN™ for the new product. If these changes to the product: • make a difference for the consumer purchasing the product, • are needed to implement a new legal requirement or a change in the design, or • have a substantial impact to the supply chain (e.g., how the product is shipped, stored, received) then, a change to a new GS1 GTIN™ is required. Changing the GS1 GTIN™ enables to differentiate the new product if necessary. For example, if you sell t-shirts, and you change the image on your T-shirts, you’ll need a new GS1 GTIN™ so customers and online marketplaces can tell the two products apart. • Not sure if a product needs a new GS1 GTIN™? Consult our online “decision tool” (gs1.org/1/gtinrules/en/decision-support), or our GS1 GTIN™ management standard (gs1.org/1/gtinrules/en/).